The story of Modloft originates in Venice, Italy where they began importing and distributing the very best contemporary furniture. Soon after, they set out to reinvent the brand into a different image - a unique blend of urban modern style with practical affordability. They aspired to create a lower priced alternative to modern furniture for urban dwellers seeking to live "modern on a budget". The result was an affordable European quality collection inspired from New York style lofts and today's smaller living spaces. Passion and dedication are what move the people behind the Modloft brand to reach a singular goal: To make quality modern furniture available to the budget-minded shopper.