Ninetonine believes that the smallest members of the family should grow up surrounded by contemporary, original, and high-quality design. Thus, our philosophy is that our products should all be beautiful, creative, versatile, fun, and of course, safe and practical. We are also firm believers in the conservation of our environment; so our materials are from sustainable sources wherever possible, and we use certified paints and lacquers. In addition, we have created our Tree for a Cot initiative. For every cot sold, we plant a tree in the name of the child it was bought for.